Campari is an iconic Italian alcoholic beverage known for its distinctive bright red color and bittersweet flavor profile. It is classified as a liqueur and is often used as a key ingredient in numerous classic cocktails. The vibrant hue of Campari comes from the infusion of various herbs and fruits, and its flavor is characterized by a combination of bitter orange, herbs, spices, and a hint of sweetness.

Originally created in 1860 by Gaspare Campari in Milan, Italy, the exact recipe remains a closely guarded secret. Campari is often enjoyed on its own over ice, but it is more commonly used as a fundamental component in cocktails like the Negroni and the Americano. The bold and complex taste of Campari adds depth and a unique character to mixed drinks, making it a beloved choice among cocktail enthusiasts worldwide.